21st WONCA World Rural Health Conference, 10-13 April 2026: Read More – WONCA 2026 | Home
Building the Future of Rural Healthcare – Jo’s Vision and Work
Jo’s dedication to rural healthcare is not just about the work he’s done in the past. It’s about shaping the future of rural health, advocating for policy changes, and collaborating with other healthcare professionals to address the unique challenges faced by rural communities. In this second article, we dive deeper into Jo’s leadership in both the medical and educational sectors, his vision for the future of rural healthcare, and the importance of collaboration across sectors.
In his decades of service to rural health, Jo has become increasingly involved in the challenges and opportunities around workforce sustainability. Rural healthcare practices face numerous challenges, but perhaps the most pressing is access to services. In rural areas, the workforce is often stretched thin, and funding doesn’t always match the growing demand for care.
Jo believes that one of the most important factors in improving rural healthcare is collaboration. He envisions a future where multidisciplinary teams work together seamlessly in rural communities. These teams would include not just doctors and nurses, but also pharmacists, social workers, health coaches, and other professionals who can help provide a holistic approach to care. When teams work well together, Jo argues, services become more sustainable, and outcomes improve.
Jo is passionate about social accountability in medical education, especially in rural communities. Social accountability means that the curriculum is designed not only to educate students but also to benefit the communities in which they are taught. In rural health education, this approach is critical, as it connects academic learning with real-world needs in rural areas.
Through his involvement with Waikato University, Jo has been part of efforts to ensure that medical students are exposed to rural health settings, where they can understand the unique needs of these communities and contribute to the care of their residents. By focusing on community-responsive education, Jo believes that the future of rural health can be shaped by a generation of healthcare providers who are not only knowledgeable but also committed to serving rural populations.
Another area where Jo sees immense potential is in the collaboration between Primary Health Organisations (PHOs) and universities. PHOs bring the reality of community health into the academic world, providing access to data and information that can help shape future healthcare initiatives. Universities, in turn, bring research expertise and resources that can help strengthen rural health practices.
Through these collaborations, Jo believes that sustainable rural healthcare solutions can emerge, including efforts to address the workforce shortage. One promising initiative is a postgraduate course offered by Waikato University, which aims to train doctors who are not only skilled in clinical care but also dedicated to working in rural communities. By increasing the number of graduates working in rural health, Jo is hopeful that the workforce shortage can be alleviated, ensuring that rural areas continue to have access to the care they need.
As someone who juggles multiple roles in leadership, education, and clinical practice, Jo has learned the importance of maintaining balance. While his work is undoubtedly demanding, he takes time for himself through hobbies like cycling, swimming, and building intricate Lego models.
Jo acknowledges that finding balance is not always easy, but he believes that it’s essential for long-term well-being. Even when his mind drifts back to work, these moments of respite allow him to recharge and refocus on what truly matters: the people he serves.
For Jo, the motivation to continue his work in rural healthcare comes from the sense of purpose he feels in serving rural communities. Rural people, he says, are wonderful, and the environment they live in is a source of immense satisfaction. Despite the challenges, Jo remains optimistic because he sees solutions on the horizon. The rural healthcare sector is far from perfect, but it’s full of passionate people working together to improve care. That’s what continues to inspire him to advocate for change.
For those considering a career in rural health, Jo’s advice is simple but powerful: Come join us! Rural health may present challenges, but it’s also incredibly rewarding. The work is meaningful, and the impact you can have on the lives of rural residents is profound.
Jo’s work in rural healthcare is a testament to his commitment to serving communities that often face the greatest challenges. As he continues to lead, educate, and advocate for rural health, Jo remains dedicated to creating a future where rural communities are not only heard but provided with the care and support they need. His journey is a reminder that passion, collaboration, and joy in the work are the keys to building a sustainable and vibrant healthcare system.