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Kuīni – the chatbot helping wāhine Māori quit smoking


Kuīni is a casual, friendly chatbot with zero judgement. She is here to help wāhine Māori kick their hikareti habit. She’s Artificial Intelligence that wants to make a difference.

Kuīni supports you through the first 30 days of your smokefree journey. She’s always online, as a digital distraction during crunchtime and a carefree buddy if you stumble. She’s the sis you can rely on so you don’t need to go cold turkey on your own.

You can access Kuīni instantly on Messenger whenever you need and she will check in daily to see how you’re feeling. Her focus is on just being there for you, so you can be straight up about how things are going. She’s your digital confidante who doesn’t require teka styles from anyone.

Te Hiringa Hauora developed Kuīni to help wāhine who smoke to have a go at giving up by supporting them in their journey towards success, without judgment. We are calling this a ‘warm turkey’ approach.

Her wisdom comes from people who understand the struggle well. We want her to be familiar, relevant and approachable, so we’ve co-created her with the legendary all-round creative Coco-Solid and dubbed her ‘Kuīni’.