Location Matamata is a rural town nestled at the base of the scenic Kaimai Ranges. It is well known for its thoroughbred industry, dairy farming heritage and the historic Firth Tower Museum. Centrally situated in the Waikato region on the North Island, Matamata offers a range of walking and tramping options, golf courses and an extensive selection of cafes and accommodation. Hamilton is the nearest city and has an international airport. Matamata is only a 45 minute drive to the beautiful beaches at Mt Maunganui and the tourist town of Tauranga. Mt Maunganui is renowned for hot summer weather and great water sports. Since the launch of the Lord of the Rings movies and the subsequent opening of the Hobbiton movie set tours, Matamata has become a vibrant visitor destination, attracting visitors from all over the world. See more of the region here.